How decisions actually get made

Every important decision contains an argument you never get to see.

Notes from inside the room.
The arguments, trade-offs and quiet shifts that happen before a decision becomes official.

One substantial letter a month. No sequence. No pitch.

Latest · 03 Nov 2026 2 min read

AI meeting the org

Write it once

As a beginner, the frustration with AI was not that it got things wrong. It was repeating the same instructions in every chat. Skills changed that.

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01 The decision as it was experienced

02 The counter-argument that nearly won

03 The question that remains open

From the desk

Recent writing

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30 Oct 2026 · Leading through change

Why are we last?

The same model, one level up. This time the job was not to lead the team, but to choose the person who would, and protect his slow start.

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27 Oct 2026 · Leading through change

Where is your team?

A region ranked last, a city I did not know and a kind of sales I had never done. What I did on purpose, and the model that came out of it.

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22 Oct 2026 · AI meeting the org

You already know the language

Where do you start building with AI if you have never written a line of code? Andrej Karpathy's answer is a language most of us already speak, and a skill most leaders already use.

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Who it is for

You are close enough to carry the decision. Not always close enough to see how it was made.

Two to five years inA target lands. The reasoning arrives as a slide, if it arrives at all.

Running a teamYour people ask why. The honest answer is that nobody told you either.

Just took something biggerThe org chart is no longer a reliable map of how the work happens.

Waqas Aman Ullah

Behind the desk

Written from practice, not from the sidelines.

Waqas Aman Ullah has led large commercial organisations through growth, restructuring, regulatory change and merger uncertainty — with responsibility for a consumer business profit and loss and a national team of 400+.

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The monthly letter

One decision, examined at full complexity.

The longer argument, the reading behind it and the working notes that do not fit anywhere else.

One email a month. Leave whenever you like.

Office hours

Thirty minutes. No pitch.

A decision you are stuck inside, a plan you cannot defend, or a team moving through a change nobody has explained. Two conversations most weeks.

Find a time →
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